Tom & Mark’s ice cool Coke spot
An animated collage of Manga-to-Marvel inspired styles, Tom & Mark’s ‘Secret Ingredient Swelter Stopper’ spot for Coke shows there’s a lot of work that goes into making stuff not perfect.
According to Tom & Mark, trying to create a look that could have been made by cutting up a stack of old comic books isn’t as simple as it seems. With a tight schedule and a ton of artwork to create, the brothers immersed themselves in the design stage of the project, creating endless creature possibilities before settling on our two hero characters. Tom and Mark worked with comic book artists to create character designs with a truly authentic look, then each part was animated individually with each scene assembled in layers to show the depth and shadows of the elements. The animation varies from smooth and stylish to slightly clunky and raw to give the spot the effect of having been created from individual comic book frames.
