Smith & Foulkes Turn Pixels to Paper Oct 2009

Smith & Foulkes, latest spot for HP, launches the world’s first web-connected home printer.

Working with Goodby, Silverstein & Partners, the brief was to dramatise the collision of Internet meeting paper, using the groundbreaking HP Photosmart Premium with TouchSmart Web.

Smith & Foulkes created a landscape that cleverly illustrates the easy digital to print connection the printer makes.


From searching a location on the Internet, Smith & Foulkes take us there on a technicolor, digital journey, whilst injecting the spot with their usual sense of fun and character.  The journey then seamlessly transforms into a physical map print-out of the location making the transformation from a digital world to paper world complete. 

See more of Smith & Foulkes’ work