Film Museum Augmented Sand Sculpture
Theo & Emily

For the groundbreaking opening of the new Film Museum site in Amsterdam Overhoek Theo and Emily were asked by Wieden & Kennedy to develop an augmented projection to dynamically unveil a five meter long sand sculpture of the future building. They developed a two minute animation that unveiled the building in a series of stages that highlighted both the architectural elements of the building as well as giving a preview of what people would experience inside.

Credits:
Thijs Biersteker - Art Director, Karian Weijers - Copywriter: W+K
Theo Watson - Concept, software development, soundtrack
Emily Gobeille - Visual design and animation
The Sandfactory - Sand sculpture and all round greatness!

  • Film Museum
    Watch footage from the augmented projection.

  • Film Museum Still 1
    Click here to see a still from the Film Museum projection.

  • Film Museum Still 2
    Click here to see a still from the Film Museum projection.

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