Hibi No Neiro Interactive
Who-Fu

Co-directed by Who-Fu, Hal Kirkland and Masa Kawamura, this music video was shot for Sour’s ‘Hibi No Neiro’ (Tone Of Everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the Sour’s international fan base, each person and scene filmed via webcam.

It has been a massive success not only with fans having recently bagged awards at the One Show and was featured in the Saatchi & Saatchi New Directors Showcase.

  • Hibi No Neiro
    Promo for Japanese band Sour's 'Hibi No Neiro' (Daily Melodies) track. Shot with macbook pro cams of the band’s fanbase around the world.

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