How It Is
Champagne Valentine

Champagne Valentine created a fully interactive website for the tenth commission in The Unilever Series for the Turbine Hall at Tate Modern, How It Is by renowned Polish artist Miroslaw Balka.

Working in close collaboration with the Tate and the artist himself, Champagne Valentine have designed the site to allow the online visitor to experience the concerns of the work via a unique 3D interface.

They also developed a ‘How It Is’ iPhone application, which is available at Apple’s iTunes store now. Users are able to explore the 3D world using the custom-made “thumbpad” joystick. As an added bonus, there is also a secret game level that is unlocked through GPS when users are near Tate Modern.

To view the microsite click here.