Napster Interactive Campaign
Champagne Valentine
The campaign for Napster is based on an interactive concept.
Working with Modernista!, Champagne Valentine set up an audio reactive installation on the streets of NYC with a 1950’s mic for passersby to remix the visuals with their own voice. The experience is hypnotic, pulling the viewer into a napster TV takeover world.
Champagne Valentine worked with Crash Media to develop the interactive, voice-activated Napster application.
