S4/C Re-brand Campaign
Minivegas

Minivegas created an innovative campaign of real-time idents for Welsh network S4/C.

Given a brief to create idents that were picture postcard scenes of Welsh life, Minivegas decided to produce a set of idents that could bring those scenes to life in real time.  They developed voice reactive imagery that would be entirely unique each time it screened, meaning they had to build a real time compositing engine from scratch.

Using a total of 10 background plates, the broadcast television announcer can, in real time, affect the imagery within each scene.  Elements within the images randomly move based on the volume and frequency of the announcer’s voice.  All the idents stand on their own without voice input.  But speech breathes life into the scenes.