Tales of the Road
DFT

Commissioned by the Department of Transport for their THINK! Child Road Safety campaign, ‘Tales of the Road’ is a set of beautiful, modern, cautionary fairytales teaching children road safety. Their injuries and the consequences are the focal point of the campaign, which hopes to educate a new generation of children by giving them a practical understanding of the dangers they face on the road.

The commercials combine 2D artwork with 3D animation to create a unique visual style for the disheartening tales.

  • The Boy who Didn’t Stop Look & Listen
    First film in the 'Tales of the Road' campaign.

  • The Girl who Didn’t Dress Bright in the Dark
    The second film in the 'Tales of the Road' campaign.

  • The Boy who Didn’t Stop in a Safe Place
    The third film in the 'Tales of the Road' campaign.

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