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MTV European Music Awards

Combining rotoscope with a retro futuristic style the film plays with the idea of the year 2000 as a symbol of the future.

How It Was Made

Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create BACK TO THE START, a short animated film highlighting the issue of sustainable farming.

Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis.

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