Tales of the Road
Department of Transport
Commissioned by the Department of Transport for their THINK! Child Road Safety campaign, ‘Tales of the Road’ is a set of beautiful, modern, cautionary fairytales teaching children road safety. Their injuries and the consequences are the focal point of the campaign, which hopes to educate a new generation of children by giving them a practical understanding of the dangers they face on the road.
The commercials combine 2D artwork with 3D animation to create a unique visual style for the disheartening tales.